OLIVER EDGE DESIGN | BRANDING & IDENTITY

T | 0776 599 1398

E | oliver@oliveredgedesign.com

From logo to stationery, storefront signage to marketing collateral, OED understands that your brand communications are the ultimate expression of your company's identity. OED takes the time to get to know you, how you work and what your organisation wants to achieve long before creative pen hits paper.

5101 LONDON

LOGO

5101 is an exclusive membership club offed by D&D London to selected members of the service industry, offering them once in a lifetime opportunities to reward them for their loyalty.

Club D&D launches late 2015

CLUB D&D AND FRIENDS OF D&D

LOGOS

Club D&D is D&D London’s new and exclusive society where regular guests are recognised for their loyalty with an array of brilliant benefits and elements of surprise right across the D&D London portfolio of restaurants.

Friends of D&D takes it a step further, offering valued Club members additional rewards and unique experiences.

THE WAREHOUSE

LOGO

The Warehouse is a weekely occurance at D&D London's three Old Bengal Warehouse venues in New Street EC1.

Each week, Fish Market, New Street Grill and Old Bengal Bar will relinquish their names to come together under one single unifying name; The Warehouse, to offer the ultimate weekend destination in east London.

LE PONT PLAGES

LOGO

Throughout summer 2014, Le Pont De La Tour will turn it's riverside terrace in to a Parisian-style city beach! Serving all the glamour, style & sophistication of the French Riviera in the heart of London.

Le Pont required a vintage logo reminiscent of 1920's French Riviera design style. Using art deco and paint brush fonts, OED created this elegant typographic mark, which would appear on all print collateral, signage and promotional material.

THE GREAT TASTE CLUB

CORPORATE IDENTITY

The Great Taste Club is a new project that will offer a range of carefully curated, themed gift boxes for the customer to enjoy or gift to others.

TGTC aim to become the place go-to place for foodie gifts presented as ever-changing monthly food clubs. All curated by trusted arbiters of good taste, who are known for wheedling out interesting products that customers wouldn’t otherwise discover.

Through word-of-mouth, TGTC came to OED with the intial concept and worked together to create a powerful, unique and versatile brand that will be applied to off-the-shelf cartons & packaging.

BUTLER'S WHARF BLACKOUT

LOGO

During the 10 days of the Thames Festival 2013, D&D London’s collective of iconic riverside restaurants at Butler’s Wharf – Le Pont de La Tour, Cantina del Ponte, Blueprint Café and Butler’s Wharf Chophouse - literally ‘blacked out’ electricity in all four restaurants from 8.30pm every evening throughout. Free from the light pollution of modern London, diners will have the unique opportunity to savour spectacular views of the Thames and experience the unspoilt beauty of the river by darkness and subtle candlelight.

OED were commissioned to brand the event, beginging with a comtemporary, clean and versatile logo.

LIFE

BRAND REFRESH

LIFE is the bespoke concierge division of Caprice Holdings (owners of the famed Ivy Restaurant, Balthazar, Daphne's & Bam-Bou and more) offered exclusively to members of Caprice's seven Members Clubs.

LIFE offers VIP restaurant reservations, travel services and partnerships with luxury brands to those fortunate enough to be selected for membership.

Caprice required a full brand refresh, modernising their simple logo, while maintaing the values of luxury, elegance, exclusivity and sophistication.

POP DINING

CORPORATE IDENTITY

OED developed a versatile logotype for pop-up dining venture by New Zealand based chefs Andreas Eggmann and Ben Barton.

Mimicking the temporary nature of the events held by the duo, the logo was designed to be a self contained emblem which could be applied to fixures and products to instantly brand an event.

BLUEBIRD WINE CLUB

LOGO

The Bluebird Wine Club is a hotly-anticipated new members club within Bluebird offering access to exclusive tastings, discounts on wines and invitation to exclusive Wine Club members-only events.

With a limited timeframe and tight budget OED developed an elegant & fun logo to use on all future collateral.

PROVENDER CAFE | BISTRO

LOGO

Provender is a classic ‘Bourgeois’ café bistro, decorated in an informal, comfortable, eclectic style.

OED developed a full corporate brand for Proveder begining with a strong logo based on the 1920's French Poster Design styles of Cassandre and Jean Carlu, that would become the signage and influence the design of all the cafe|bistro's collateral to come.

ANTIPODE & SONS

CORPORATE IDENTITY

Thoughts, musings, discoveries, suggestions and on the ground tips & hints from Beka Melville, a kiwi mum living in Chile, South America.

OED developed a full corporate brand for Antipode & Sons. An elegant and beautiful logo that hint's towards her Antipodean upbringing. The buzzy bee is and icon of New Zealand Culture.

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