OLIVER EDGE DESIGN | PACKAGING

T | 0776 599 1398

E | oliver@oliveredgedesign.com

If you only have a few seconds to persuade a customer to choose your product from the many on the shelf, what makes yours different? With products in some of London's biggest department stores, OED understands what it takes to get noticed.

HOHEPA HOPS

LABEL DESIGN

Aspden & Son Brewing Company is a startup micro brewery based in Bondi Australia.

Master Brewer Joseph Aspden contracted OED to developed a stylish & contempory label with hints of character and undertones of tradition.

GAZELLI TRIPLE YOUTH WITH WHITE OIL

PACKAGING REBRAND

Since it's launch in September 2011, Gazelli has gone from strength to strength. A longstanding partnership with Harrods has encouraged strong sales while both press and industry specialists have given glowing reviews.

In 2013 the decision was taken to give the brand a facelift, transforming it from boutique to luxury. A new strategy was developed, focussing on Gazelli's White Oil, the key ingredient unique to Azerbaijan. OED has been instrumental in the new direction, using high end finishing techniques and quality suppliers to raise the profile of Gazelli in the luxury skincare sector.

The new outer packaging is phase one of the rebrand with the product jars & pots being updated this year.

AROMA COLLECTION

PACKAGING

Aroma is the charmingly romantic skincare range from Gazelli Group. There are four series within the range with more than 20 products for Face, Cleansing, Body and Hair.

The Aroma Range had existed in Azerbaijan for over 10 years, but it was time for an overhaul. The new design references the Persian miniatures of the 13th century and the writings of Persian wordsmith Nizami Ganjavi. Each product features enchanting poetry, traditional illustrations and romantic product names to transport you to a magical world. Aroma will be re-released in Azerbaijan mid-2012 and Europe in 2013.

Illustration | Papaboule.
Concept | Vanessa Akesso.

EDIBLE

PACKAGING

Edible is a fashion food brand with westernised versions of foods eaten by hunter-gatherers worldwide. Thai curry crickets, reindeer pate, chocolate-covered “big-butt” ants are just a few of the products available through Edible’s distribution channels such as Selfridges in the UK and via the Edible website.

OED was part of a team that managed the brand, refreshing the design originated by founder Todd Dalton. OED was responsible for the design and illustration of several of the products including, Moose Pate, Scorpion Vodka, Giant Toasted Ants, Monkey Picked Tea and Oven-Baked Tarantula to name a few.

Designed while at Rife Design.
Art Direction; Lloyd Colling

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